Product launch campaign | Kumato®
Connecta has developed and implemented the strategies and communication materials for the launch and consolidation of the Kumato® tomato, establishing the graphic design for the product worldwide.
This collaboration has encompassed product image, packaging, development of corporate identity, merchandising, brochures and catalogues, website, 2.0 tools, market research, online and offline advertising campaigns, videos, recipe books, communication strategies, tastings and events.